A client's response to the results he receives from an advertising campaign is often determined by what his expectations were when the campaign commenced. Even if the client's sales goal was achieved, he might be disappointed with the results if he was expecting a thousand customers and got only a hundred.
The Return On Investment Calculator helps both the client and the salesperson determine, in advance, what response is needed to achieve a reasonable return on the client's advertising investment. It's yours to use FREE for one station, or register the program for just $12.95 and get support for up to eight stations.
Return On Investment Calculator Features
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Involve your client in determining schedule success |
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Scientific approach to calculating response needed |
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Client's own sales figures help determine the actual number of responses needed from your audience |
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Shifts burden of proof from your station to client |
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Creates realistic expectations for any schedule |
FREE (one station)
$12.95 (8 stations)
Program Specifications
Type:
Current Version:
Last Update:
Download Size:
Operating System:
Price:
Current Version:
Last Update:
Download Size:
Operating System:
Price:
FREE/Paid
2.0.054
2009-07-11
901KB
Windows 98+
FREE/$12.95
2.0.054
2009-07-11
901KB
Windows 98+
FREE/$12.95
Graphic for illustration purposes only.
Product provided via electronic delivery.
Product provided via electronic delivery.
Return On Investment Calculator takes a rational, scientific approach to establishing realistic goals for a "successful" ad campaign. It starts by involving the client in the outcome. In a pre-campaign meeting with the client, you jointly determine:
FREE (one station)
$12.95 (8 stations)
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The advertising dollars to be invested |
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The percentage of return desired on his investment |
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His profit margin (not to be confused with markup) |
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The amount of his average sale |
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His closing ratio (out of 10 customers, how many make a purchase?) |
Armed with these figures, the Return On Investment Calculator determines how many sales and how many prospects the campaign must deliver in order to be a success. In one example, in order to generate a 20% return on his ad investment, the campaign needs to attract only 29 customers! Our fictitious station has a cumulative audience of 100,200 listeners per week. This means only 0.028692 percent of the audience needs to respond to his message (less than 3/100th of a percent)!
Your closing question: "Do you feel that when our 100-thousand listeners hear your ad message, at least 29 of them will find it compelling enough to come shop your store?" If the client says "no" to that question, he understands the problem is his offer -- not the medium he is using.
Crunching the Numbers
Return On Investment Calculator is a powerful tool. This version includes the ability to accept cumulative audience figures for up to eight stations (free version allows only one station). Only stations you select will appear on the client's printed analysis.
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Utilizes client's own sales figures (average purchase, closing ratio) |
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Determines in advance the number of responses needed for success |
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Demonstrates how any station has enough listeners to generate results |
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Places burden of success on advertiser instead of your stations |
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Projections update instantly as you enter client's sales information |
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Free version supports one station; paid version up to eight stations |
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Only stations you select will appear on the printed analysis |
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Generate a printed report showing exactly how many responses needed |
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Typical response for success requires only a fraction of station's audience |
FREE (one station)
$12.95 (8 stations)
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Click on a thumbnail for an enlarged view
FREE (one station)
$12.95 (8 stations)
Radio Sales and Software Solutions
All of the programs on this web site are certified to be free of spyware, trojans, and malicious programming of any kind. All software from Radio3K.com is guaranteed to be virus-free when obtained directly from this web site.
