Return On Investment (ROI) Calculator
A client's response to the results he receives from an advertising campaign is often determined by what his expectations were when the campaign commenced. Even if the client's sales goal was achieved, he might be disappointed with the results if he was expecting a thousand customers and got only a hundred.
The Return On Investment Calculator helps both the client and the sales rep determine, in advance, what response is needed to achieve a reasonable return on the client's advertising investment.
A client's response to the results he receives from an advertising campaign is often determined by what his expectations were when the campaign commenced. Even if the client's sales goal was achieved, he might be disappointed with the results if he was expecting a thousand customers and got only a hundred.
The Return On Investment Calculator helps both the client and the sales rep determine, in advance, what response is needed to achieve a reasonable return on the client's advertising investment.
Return On Investment Calculator Screen
The Calculator takes a rational, scientific approach to establishing realistic goals for a "successful" ad campaign. It starts by involving the client in the outcome. In a pre-campaign meeting with the client, you jointly determine:
§ The advertising dollars to be invested
§ The percentage of return desired on his investment
§ His profit margin (not to be confused with markup)
§ The amount of his average sale
§ His closing ratio (out of 10 customers, how many make a purchase?)
Armed with these figures, the Return On Investment Calculator determines how many sales and how many prospects the campaign must deliver in order to be a success. Note the example screen above; in order to generate a 20% return on his ad investment, the campaign needs to attract only 29 customers! Our fictitious station has a cumulative audience of 125,000 listeners per week. This means only 0.023958 percent of the audience needs to respond to his message (less than 3/100th of a percent)!
Your closing question: "Do you feel that when our 125-thousand listeners hear your ad message, at least 29 of them will find it compelling enough to come shop your store?" If the client says "no" to that question, he understands the problem is his offer—not the medium he is using.
Return On Investment Calculator is a powerful tool. This version includes the ability to accept cumulative audience figures for up to eight stations (demo version allows only one station). Only stations you select will appear on the client's printed analysis.
This is a shareware program, with the full version available for a one-time investment of just $19.95. Download the trial version to determine if the Calculator is for you. Registration also entitles you to free upgrades to the program when they are released. Showing your support through registration encourages us in the development of similar tools to help increase sales.
Note: as with all our programs, we certify that Return On Investment Calculator contains no spyware or malicious programming. Return On Investment Calculator is guaranteed to be virus-free when obtained directly from this web site.
§ The advertising dollars to be invested
§ The percentage of return desired on his investment
§ His profit margin (not to be confused with markup)
§ The amount of his average sale
§ His closing ratio (out of 10 customers, how many make a purchase?)
Armed with these figures, the Return On Investment Calculator determines how many sales and how many prospects the campaign must deliver in order to be a success. Note the example screen above; in order to generate a 20% return on his ad investment, the campaign needs to attract only 29 customers! Our fictitious station has a cumulative audience of 125,000 listeners per week. This means only 0.023958 percent of the audience needs to respond to his message (less than 3/100th of a percent)!
Your closing question: "Do you feel that when our 125-thousand listeners hear your ad message, at least 29 of them will find it compelling enough to come shop your store?" If the client says "no" to that question, he understands the problem is his offer—not the medium he is using.
Return On Investment Calculator is a powerful tool. This version includes the ability to accept cumulative audience figures for up to eight stations (demo version allows only one station). Only stations you select will appear on the client's printed analysis.
This is a shareware program, with the full version available for a one-time investment of just $19.95. Download the trial version to determine if the Calculator is for you. Registration also entitles you to free upgrades to the program when they are released. Showing your support through registration encourages us in the development of similar tools to help increase sales.
Note: as with all our programs, we certify that Return On Investment Calculator contains no spyware or malicious programming. Return On Investment Calculator is guaranteed to be virus-free when obtained directly from this web site.
