One of broadcasting's major problems is getting advertisers to commit to a long-term schedule. Part of this problem is often due to sales representatives failing to ask for a 12-month budget.

Yearly Account Planner can assist in solving this problem by making it easy to generate a logical, sensible yearly advertising plan for virtually any client...in less than three minutes!

Yearly Account Planner Features

	Develop a plan based on your client's business flow
	Use RAB data or your client's custom data
	Save custom data for future use by same client
	Optional rate feature calculates ad quantities
	Color bar chart graphically illustrates yearly budget

Try Yearly Account Planner FREE for 30 days. If it helps you make bigger sales, register it for just $14.95 and enjoy it forever.

30-day FREE trial

$12.95

Program Specifications

Type:
Current Version:
Last Update:
Download Size:
Operating System:
Trial Period:
Price:

Trialware
2.0.0.7
2010-03-19
592 KB
Windows 98+
30 days
$14.95

Details
Features
Screen Views

Yearly Account Planner is designed to help you intelligently plan a full year's advertising for any client. Using the client's own sales flow figures or the Radio Advertising Bureau (RAB) figures, you can calculate a month-by-month buget plan in a matter of minutes.

It's important for advertisers to have a consistent presence on your stations in order to build audience awareness. In peak selling months, a heavier ad schedule ensures increased sales. Yearly Account Planner applies both of these strategies to generate maximum results.

Intelligent Budget Planning

Yearly Account Planner lets you develop a yearly budget based on three criteria:

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$12.95

	Base Budget -- The amount dedicated to advertising each month of the year. This is the client's regular advertising schedule to keep him in front of customers all year long.
	Events Budget -- Funds allocated for special occasions (sales, promotions, etc.) These dollars are allocated during peak months of the year, when more business is occurring in the client's category.
	Opportunity Budget -- Reserve cash available for unusual, unanticipated events. Lets the client take advantage of special market conditions or a competitor's vulnerability.

Adjusting the budget slider allocates more or less of the budget to the Base and Events categories. The Opportunity percentage can also be adjusted, but doing so affects cash in the Base/Events pool.

	Create a comprehensive yearly budget for any advertiser
	Use customer's own sales flow data or RAB generic data
	Edit any sales flow data to reflect chaging market conditions
	Save customized data for reuse at a later date
	Adjust budget amounts in three categories: basic, events, and opportunity
	Optionally include rate information to display number of ads per month
	Preview and print bar chart showing budget allotments
	Include budget chart as part of an overall client presentation
	Context-sensitive help at the touch of a button

30-day FREE trial

$12.95

Click on a thumbnail for an enlarged view

30-day FREE trial

$12.95

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