Yearly Account Planner Helps Ask for Major Bucks
Yearly Account Planner Features
Develop a customized plan for each client based on a real business model, not guesswork
Use Radio Advertising Bureau sales data, or custom data from your client based on actual business flow
Save the custom data you enter for future use by the same client
Use the optional rate feature to calculate real-world ad quantities and distribution for maximum results
Color bar chart graphically illustrates yearly budget and recommended ad schedule
Windows 98 up
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Create a comprehensive yearly budget in just minutes for any advertiser
Use the advertisers own sales flow data or generic data from the RAB
Edit any sales flow data as needed to reflect changing market conditions
Save client-based customized data for reuse at a later date
Adjust budget amounts in three categories: basic, events, and opportunity
Optionally include rate information to calculate the number of ads per month
Preview and print a bar chart showing budget allotments and optionally ad distribution
Include the budget chart as part of your overall client presentation
Context-sensitive help is available at the press of the F1 function key
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One of broadcasting's major problems is getting advertisers to commit to a long-term schedule. Part of this problem is often due to sales representatives failing to ask for a 12-month budget.
Yearly Account Planner can assist in solving this problem by making it easy to generate a logical, sensible yearly advertising plan for virtually any client...in less than three minutes!
Try Yearly Account Planner FREE for 30 days. If it helps you make bigger sales, register it for just $14.95 and enjoy it forever.
It All Starts With A Plan
Yearly Account Planner is designed to help you intelligently plan a full year's advertising for any client. Using the client's own sales flow figures or the Radio Advertising Bureau (RAB) figures, you can calculate a month-by-month buget plan in a matter of minutes.
It's important for advertisers to have a consistent presence on your stations in order to build audience awareness. In peak selling months, a heavier ad schedule ensures increased sales. Yearly Account Planner applies both of these strategies to generate maximum results.
Intelligent Budget Planning
Yearly Account Planner lets you develop a yearly budget based on three criteria:
Base Budget -- The amount dedicated to advertising each month of the year. This is the client's regular advertising schedule to keep him in front of customers all year long.
Events Budget -- Funds allocated for special occasions (sales, promotions, etc.). These dollars are allocated during peak months of the year, when more business is occurring in the client's category.
Opportunity Budget -- Reserve cash available for unusual, unanticipated events. Allows the client to take advantage of special market conditions or a competitor's vulnerability.
Adjusting the budget slider allocates more or less of the budget to the Base and Events categories. The Opportunity percentage can also be adjusted, but doing so affects cash in the Base/Events pool.